Ten Senses is a pioneering company in Slovakia., being the first Fair Trade company with its own direct imports to Eastern Europe. Ten Senses employs six full-time sales personnel in Bulgaria, Slovakia, Poland and the Czech Republic. Sale outlets include quality supermarkets, small delicatessens, and Ten Senses' own store.
Since 2008, Ten Senses has prioritized developing its own brands and direct imports. Ten Senses has started out by importing macadamia nuts from Kenya, and wishes to begin importing high quality coffee from Ethiopia aided by a Sustainable Trade Credit. This credit will be used to buy 200 bags of organic coffee. Two different sorts will be imported, an espresso and a regular coffee, both of them pure Arabica coffees.
Good business relations have been established with the Ethiopian cooperatives and the non-profit exporter Oromia Coffee Farmers Cooperative Union, which also assists the coffee farmers. The coffee is Fair Trade certified, but the aim is to gain approval for an organic certification. This next step, however, requires substantial documentation, and it is not certain that the product will be approved for organic certification. It should be noted, though, that the coffee farmers do not make use of artificial fertilizers or pesticides on their coffee plants.